Thursday, 21 April 2011

Meeting with mentor . . . Jess Pack

I visited Jess at Velvet magazine today, to go over my publication in person, it was really beneficial and she had a lot of changes that she thinks would benefit the publication particularly when it comes to the font type and size that I have used throughout. To save on space and reduce the number of pages within the publication, she suggested bringing the text size down to a 9pt instead of the 10pt that I am currently using, she said that this might also help the sub headings stand out more from the main body of text, as at the moment it all looks part of the same thing.

Below are some of the other suggestions that she made during the meeting -

* Images of the contributors look a little flat, why not make them into Polaroid shoots or using a drop shadow to make them stand off the page a little more.
* Inclusion of the person's photo who has written a particular article or feature.
* Experiment with more columns on the pages, keep some as two columns, but look at using three to add a bit of variation as all of the pages look the same, mix it up a little.
* Add more typefaces for references and sub titles, making it easier for the reader to distinguish between the different pieces of information.
* Look at maybe angling the images, maybe have some overlapping, or bleeding the image off of the edge of the page, play around with scale.
* The text within the shoots is really good, but be more experimental with it, try incorporating it into the image in some way.
*The main images on the recipe pages should be made a little bigger, to draw the readers eye to this image first, at the moment they are nearly the same size as the ingredient imagery. Also try and separate the different pieces of information on the recipe page, i.e. ingredients, method etc by using the dotted boxes you've used on other pages.

We also discussed some of the potential pages that could be cut or edited although she did say it would be a shame to loose any - 

* Letter template
*Shorten the make do and mend section, maybe reduce the project pages and only have one page instead of two.
* Condense Rachael Dinnage interview more, could possibly get all of this onto one page by utilising three columns.
*Could also cut out the posters at the beginning of the land girls and grow your own section.


I also asked her about what she thought would be the best programme to do my web-site on would be, I showed her The Gentlewoman site and said how much I liked it, she suggested looking at Wordpress, as it really quick and simple to use and you it also has a lot of ways you can personlise it to your own tastes/style.

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