After going through the Country Living press pack, I desperately needed to do more work on my target reader which has not been altered since MPP, since then the Dandy-Lion publication has changed somewhat. Whereas before I had one main target reader, I have now developed to called 'The Dreamer' who wishes and lusts after the lifestyle that the Dandy-Lion publication promotes, and 'The Authentic' who actually has the lifestyle shown in the pages, using the publication to get inspiration for new projects etc. I have included the profile pages that I have done for my sketchbook, and the will replace the previous target reader in my media pack -
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